diff --git a/netlify.toml b/netlify.toml
index be83de00..3210432d 100644
--- a/netlify.toml
+++ b/netlify.toml
@@ -5,3 +5,9 @@
 
 [build.environment]
   YARN_VERSION = "1.22.5"
+
+[[redirects]]
+  from = "/apply/"
+  to = "https://dashboard.algolia.com/users/sign_up?selected_plan=docsearch"
+  status = 301
+  force = true
diff --git a/packages/website/src/components/Home.js b/packages/website/src/components/Home.js
index 199e2947..e09dae9b 100644
--- a/packages/website/src/components/Home.js
+++ b/packages/website/src/components/Home.js
@@ -35,7 +35,13 @@ function Home() {
           <Button key="get-started" href={withBaseUrl('docs/what-is-docsearch')}>
             Get started
           </Button>,
-          <Button key="apply" href={withBaseUrl('apply')} background="blue" color="white" className="apply-button">
+          <Button
+            key="apply"
+            href={'https://dashboard.algolia.com/users/sign_up?selected_plan=docsearch'}
+            background="blue"
+            color="white"
+            className="apply-button"
+          >
             Apply
           </Button>,
         ]}