diff --git a/packages/website/docs/DocSearch-program.md b/packages/website/docs/DocSearch-program.md
index adc53e04..8a04d4c3 100644
--- a/packages/website/docs/DocSearch-program.md
+++ b/packages/website/docs/DocSearch-program.md
@@ -30,6 +30,27 @@ As the website owner, we also give you access to your own Algolia application. T
 
 We host the DocSearch data on Algolia's servers, with replications around the globe. You can find more details about the actual [server specs here](https://www.algolia.com/doc/guides/infrastructure/servers/), and more complete information in our [privacy policy](https://www.algolia.com/policies/privacy).
 
+## How do I upgrade my DocSearch app?
+
+Depending on what you are looking for you have a few options!
+
+### Upgrade #1: I want a specific feature, like Rules, added to my existing DocSearch application.
+
+[Reach out to us](https://algolia.com/support) and we may be able to help!
+
+### Upgrade #2: I want to remove the Algolia logo.
+
+This would disqualify you from the free DocSearch program. We do offer an open-source
+[legacy version](https://docsearch.algolia.com/docs/legacy/run-your-own) of the DocSearch Crawler that you can use and
+host yourself or you can use our [API clients](https://www.algolia.com/doc/api-client/getting-started/install/javascript/?client=javascript) but you will need to use a new Algolia application and pay for its usage.
+
+### Upgrade #3: Algolia is awesome, I want to use it for my whole site!
+
+That's awesome! Please reach out to our [sales team](https://www.algolia.com/contactus/)
+who can help you figure out the right plan for you. Once you have your new application
+created you can simply copy and paste [your Crawler config](https://docsearch.algolia.com/docs/templates) into your new application's
+Crawler.
+
 ## Can I use DocSearch on non-doc pages?
 
 The free DocSearch we provide will **only** crawl open-source projects documentation pages or technical blogs. To use it on other parts of your website, you'll need to create your own Algolia account and either: